Armstrong Industrial Corporation Ltd is one precision engineering company that prides itself in providing highly innovative solutions for insulation, damping, cushioning, sealing and related applications. Some of the products and services provided include die-cut foam, sponge, film & adhesives, tools & dies, labels, rubber moulding, metal stamping, vacuum & heat, just to name a few.

The ISO9002 & QS 9000 certified company was first set up in 1974. Armstrong's company vision reads "to be a global entreprise providing world class products and services". The company places much emphasis on producing innovative, high performance, competitively priced and high quality products to meet their customers' requirements and needs.

Today, the public listed company has subsidiary companies in Singapore, Malaysia, Indonesia, Thailand and China. Its headquarters in Singapore resides at one of HDB's leased land parcels at Bukit Batok St 23.

Armstrong has its own company website at www.armstrong.com.sg. The content-rich website was first launched in 1998 at a cost of about $2000. Armstrong chose to adopt ecommerce in their business strategy in order to stay competitive and improve on their productivity. Although the company can't really put a finger at the exact business growth arising from (the website), it had definitely helped in marketing the Armstrong brand name internationally. The website is updated as and when necessary by the company's team of marketing and MIS staff. Besides public access, the website also has an intranet module for internal use.

Currently, Armstrong deploys the use of IT in the office in various modes eg LAN, WAN, Office Email, Remote Email Access, Enterprise Resource Planning System, CAD/CAM, PDM etc.

On the relevance and contribution of IT to the company, the senior manager of MIS department has this to say:- "IT has definitely helped us arrive at where we are today, without which the immense amount of business knowledge enhancement and sharing would not have been possible. We view IT as key in helping us stay competitive and win with cutting edge technology"