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"We strive to be a one-stop automobile service and repair
center,"
reads the business motto of AutoForce Service Centre Pte Ltd at Sin Min
AutoCare. AutoForce first started off as a one-man show back in 1994.
Today the company is headed by Managing Director Mr Henry Liang with a
staff strength of six. The company's clientele comprise of individual and
corporate customers including insurance companies, motor vehicle parallel
importers as well as used car dealers. Mr Liang explained " Most of
our customers come to us through referrals. In fact, we have a core group
of loyal customers that have been with us since the beginning!"
The company previously occupied an HDB industrial unit at Sin Ming
Industrial Estate and had shifted into its current premises as a result of
HDB's Relocation Programme in Dec 2000.
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"Initially there were some
resistance from both ourselves and our customers alike as this is a
high-rise building and very different from the previous layout. But
we think most of our customers now appreciate the space, cleaner
environment and more professional image we project here. They also
feel safer leaving their cars in our hands!!" exclaimed Mr
Liang. |
The company with an annual turnover of
$500,000 also puts a lot of emphasis on staff training. " We sponsor
our staff to training courses as and when necessary to better equip them
as we believe in boosting staff morale. This will in turn hopefully
translate into excellent services for our customers," opined Mr Liang.
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The company's existing website is set to
undergo a major revamp upon Spring Singapore's funding approval. Ambitious
plans for the new site include online appointment booking facilities, SMS
reminder features, promotion corner for both in-house and even customers'
products as well as second-hand cars sale online.
AutoForce is also looking into expanding its business overseas,
specifically in Western Australia. The company is in the midst of applying
for grants from IESingapore.
Click here now to find out more about the company!